A South American ad agency has created a music app for the deaf in it's promotion for an international music festival in Colombia. Every January, for eight days, more than 20,000 music enthusiasts descend upon the picturesque coastal city of Cartagena, Colombia, Cartagena International Music Festival.
In the spirit of the festival's theme “Music Is For Everyone” Y&R Colombia has created the Vibetunes app. It transforms song frequencies into vibrations so deaf people can feel the music in their smartphones. The phone will vibrate along with a song's frequencies to allow the user to experience the beats and intricacies of each song. An Android version of the app is available here. You can see a video promoting the app below.
Vibetunes from Daniel Saenz on Vimeo.
