NY: Turn down the volume

New York Mayor Michael Bloomberg is launching a new health initiative called the Hearing Loss Prevention Media Campaign. It's designed to inform New Yorkers about the risks of listening to loud music and will target young music listeners through social media. The campaign will cost a quarter of a million dollars and is being paid for through a grant from the Fund for Public Health. An information page on the website said the campaign would primarily target young digital music consumers through social media. Read more at the website of the Fund for NY Public Health here.