Most private insurance plans (and Medicare) will not pay for hearing aids, just for a doctor visit to decide if an aid is needed or not. Cochlear implants are an exception - but only if you have severe hearing loss. Patients covered by Veterans Affairs programs and some federal employee insurance may get some help. But even private plans that DO cover hearing aids will often only give less than $1000 toward the cost. Hearing aids generally run about $2,000 each.