Saturday, January 31, 2009

One Year Ago: Silent Super Bowl Ad

American Sign Language got prominent play at lsat year's Super Bowl. A commercial ran featuring a joke that originates out of the deaf community. The PepsiCo ad featured deaf employees of the company. It played out on screen over 60 seconds of complete silence.

Here’s the joke: Two guys are driving to a friend’s house to watch the Super Bowl but neither knows which house is his. They sit in the car, arguing, until one of them has an idea. He starts laying on the horn, and one by one, the houses light up and dogs start barking. But one house stays dark. That’s the house of their deaf friend. Here's the ad.

And here's a behind the scenes look at the making of the ad: