TV Ad Award

Disney has picked up a couple of awards for a TV spot called Signs. It shows a boy using American Sign Language to tell his deaf grandfather about his visit to Walt Disney World. The commercial was conceived by the Carol H. Williams advertising agency. Advertising Age named it the most liked new TV spot in top 20 markets. The Media Access Association gave it the Outstanding Achievement Award for a Television Commercial. The young boy, Isaiah Stuard, is the son of a sign language teacher. The grandfather is played by Thomas Samuels, president of the National Black Deaf Advocates.