American Sign Language will get prominent play as never before during next Sunday's Super Bowl. A commercial set to run will feature a joke that originates from the deaf community. The PepsiCo ad featuring deaf employees will play out on screen over 60 seconds of complete silence. Here’s the joke: Two guys are driving to a friend’s house to watch the Super Bowl but neither knows which house is his. They sit in the car, arguing, until one of them has an idea. He starts laying on the horn, and one by one, the houses light up and dogs start barking. But one house stays dark. That’s the house of their deaf friend.
