Saturday, August 9, 2014

Captioning increases video engagement

Adding closed captioning to videos increases traffic, page views, and search rank. A study by Discovery Digital Networks found after two weeks of adding closed captions, they documented more than a 13 percent rise in views in just two weeks. Over the lifetime of the video, the captioning increased views by more than 7 percent. Read more here

1 comment:

MM said...

I agree, unlike ASL/BSL ?