Action on Hearing Loss broke the air guitar world record at the UK's World of Music and Dance festival. 2227 people joined together to play Jimi Hendrix's Purple Haze. UK air guitar champion Thom Wilding led the attempt. The previous record of 1883 was set in Australia two years ago. Action on Hearing Loss says it went after the air guitar record because "it's one of the few instruments that doesn't damage your hearing." The Guinness Book of Records is expected to verify the new record in the next few weeks.