A Deaf advocacy group objects to how the Starkey Hearing Foundation operates. The California Association for the Deaf is calling on Starkey to stop exploiting the people who are receiving hearing aids from the group and slogans like “hearing brings joy.”The CAD president told Minnesota's Star Tribune “Their marketing approach is really hurting us. They are pushing the concept that we are OK only if we can
hear, that hearing equals joy. Hollywood loves that, but it is just not
true.” Starkey won't talk about the controversy. Read the full Star Tribune here.
Wednesday, March 2, 2016
Tensions between the Deaf community and Starkey
A Deaf advocacy group objects to how the Starkey Hearing Foundation operates. The California Association for the Deaf is calling on Starkey to stop exploiting the people who are receiving hearing aids from the group and slogans like “hearing brings joy.”The CAD president told Minnesota's Star Tribune “Their marketing approach is really hurting us. They are pushing the concept that we are OK only if we can
hear, that hearing equals joy. Hollywood loves that, but it is just not
true.” Starkey won't talk about the controversy. Read the full Star Tribune here.
