Sunday, October 18, 2015

Amazon agrees to expand closed captions

Amazon will put captioning on nearly all of its rental videos by 2016. That's what the company said it would do in order to avoid a lawsuit threatened by the National Association of the Deaf. Vice President of Amazon Video Jim Freeman said, “We are happy to partner with NAD to extend captions even deeper into our back catalog of titles.” The NAD's Howard Rosenblum said his organization is "thrilled by Amazon’s decision to make its online entertainment experience more accessible to deaf and hard of hearing customers who also look to Amazon to fulfill their needs for comprehensive goods and services." Read more at the NAD website here.