Sunday's Super Bowl commercials will be captioned for the first time. The game itself has been captioned for years, but many of the TV ads have not been captioned. That will change with the game to be aired this weekend on Fox. Kickoff is set for 6pm Eastern. NFL Commissioner Roger Goodell has indicated the captioning issue is a personal one for him. His middle name is Stokoe, something he shares with his late cousin William Stokoe, Jr. who was a Gallaudet professor and strong ASL advocate.